How can you convince potential clients that you’re the best content writer for the job when you’re just starting out? Your portfolio will play an important role in this, but it won’t be enough on its own. Here are five tips that will help you create the freelance content writing portfolio that wins clients!
Start with an About Me Page
About Me pages are usually the first page people see when they visit your website, so it’s important to make a good first impression. Make sure to include your name and contact information, as well as links to all of your social media profiles and any other sites you have online. This is also where you can list any work experience that makes you uniquely qualified for the position.
Write Compelling Client Testimonials
The best way to win clients is by proving you’re the right person for the job, and your portfolio is one of your most valuable tools in this process. Every piece of content should have a testimonial at the end. After all, people are more likely to believe what other people say about you than if you say it yourself!
Here are five tips that will help you create compelling client testimonials:
1) Identify who can provide testimonials and find their contact information. Your client list might include past employers, colleagues or mentors. You might also want to reach out to former clients in order to get their feedback on your work. Some freelancers even go so far as to offer free sample edits to recent clients in order to ask them for a testimonial.
2) Offer your potential customers something they’ll enjoy reading. A common mistake that freelancers make is asking their client how they enjoyed working with them – while it’s great to know how they felt about working with you, what they enjoyed isn’t nearly as important as whether they enjoyed reading the content that was created.
3) Keep your testimonials short and sweet (no longer than three sentences). No matter how well-written or eloquent someone may be, nobody wants to read lengthy descriptions about themselves – which means you need a concise pitch when asking for testimonials from satisfied clients.
4) Ask for testimonials within the first few months of completing a project. It’s not uncommon for some freelance writers to wait months before asking for testimonials, but it’s much easier to recall how you felt after completing a project rather than weeks later. If you wait too long, many clients will forget how happy they were with your service because there won’t be anything new to remind them.
5) Mention specifics that would make your work stand out from others’. Whether it’s accuracy or turnaround time, including specifics shows prospective clients exactly why they should hire you over another writer.
Include a Mix of Published Work
Here are five tips to getting started on your freelance content writing portfolio: 1. Include a Mix of Published Work The best way to get a start on your freelance portfolio is by including both unpublished and published work. Even if you’re publishing it yourself, like with a blog post or eBook, it’s still considered published work. 2. Publish Regularly Publishing new content on an irregular basis doesn’t give the viewer a sense of who you are as an artist, so be sure to publish regularly and keep them coming! 3. Establish Your Brand Voice As you are creating pieces of content, be sure to establish your voice as a writer so that potential clients can see what they might expect from working with you. 4. Consider Whether You’ll Charge for the Unpublished Pieces One strategy for monetizing your portfolio is to charge a fee for people to access unpublished works. I know it may seem strange to pay money upfront when people haven’t seen anything yet, but this is actually an effective strategy because it builds anticipation and helps viewers see how much value they will receive when they purchase. 5. Stay Active Create a schedule that includes posting new content every week at least once per month to ensure your audience knows you are there and active in their feeds.
Choose an Attention-Grabbing Design
Your freelance writing portfolio is an important tool in landing new clients, so you’ll want to put some thought into how it’s designed. It should be clean and professional, with a design that will make your work stand out from the crowd. Here are five tips to help you create an attention-grabbing design:
1) Choose one solid color as the background for your website and adjust the text accordingly. 2) Use large fonts and plenty of white space to make your writing portfolio look inviting and easy to read. 3) Include only one or two examples of each type of content you write (e.g., blogs, SEO, sales copy). 4) Add some personality by adding a personal quote or testimonial at the top of your page. 5) Try incorporating quotes or graphics on your blog post headlines.
Use Keywords Strategically
Since your portfolio is one of the first things potential clients will see, it’s important that it makes a strong impression. One way to do this is by using keywords strategically. By including keywords in your work, you can make sure that potential clients are able to find your work when they’re searching online. You can also use keywords to describe what you do and what you specialize in.